FoodToDo - Making Food Personal

FoodToDo - Making Food Personal



Published: 12/12/17

The slogan: “Making food Personal” was born more than a year ago at a rooftop bar where we were enjoying some great sparkling wine with one of our business advisors.

We were looking for a great, brief statement to describe FoodToDo and how it helps people. What will be unique about our platform, where consumers, diet experts, food services, restaurants and retailers meet. We wanted to emphasise one thing: The food has to be personal, “personized”.

There are no identical kitchens; there are no identical families with identical people doing the cooking, there are no identical tastes, and there are no identical bodies. Each of us reacts to food differently. We taste differently, we digest differently and our metabolism works differently. And of course our preferences and expectations are different. This is why FoodToDo must be “personized”, our food recommendation needs to be unique to you.

The journey we have chosen with this core message: “Making food personal” is long. It requires a lot of development. To create the best platform we need the right participants making a common effort.

We start this journey from the viewpoint of health rather than usual way of simply thinking of the food. We believe that people need guidance for healthy diets that eliminate nutrition related disease, such as diabetes, obesity, hypertonia, depression or even cancer. And as the first part of the platform we have invited nutritionists and diet experts to join us. We have created for them a great tool: FoodToDo Pro to use in their practice. We also give them the opportunity to communicate through our platform and offer their services to an international audience. With these tools they can create healthy diet recommendations for their clients that are 100% “personized”.

Making food personal means we must also understand user preferences, not just their health data. Understand and respect if they do not want to cook, or if they use different food services, such as restaurants or home delivery. And as our next step, we invite those food services to be a part of the platform and offer them a great tool to understand the recipes/food they offer and how that matches user preference and data. Finally, we can recommend the exact food that the person needs at the place where they are.

Finally there are the people who cook. We understand their fridge, their pantry, their shopping habits and help them to create their shopping list and to find retailers or online distributors to get fresh ingredients hassle free.

This is a long journey, but we believe this is the only way to give entirely “personized” food to support people to have a healthy, tasty and hassle free diet.